As we moved into the 1990s and beyond, the influence of hip-hop and streetwear culture further solidified the place of sneakers in fashion. Brands started to recognize the buying power of female consumers and began to create lines specifically targeted at them Brands started to recognize the buying power of female consumers and began to create lines specifically targeted at them
Brands started to recognize the buying power of female consumers and began to create lines specifically targeted at them Brands started to recognize the buying power of female consumers and began to create lines specifically targeted at them
sneakers for women. Designer collaborations and limited edition releases became more commonplace, driving both interest and demand.